Global Marketing Manager - TES/GTS

TWI Marketing

Location: Chennai, India

Contract: Permanent

Hours: Full time

Job Profile: Specialist Professional

Salary: Market Competitive

Reference number: 95/23

Closing Date: 3 July 2023

Note: Candidates may be offered and interviewed prior to the closing date but the role will be open for a minimum of seven days, we advise you to apply for this position as early as possible in the recruitment process before the closing date.

Description of role:

The role will be reporting to the Head of Marketing and will be responsible for:

• To deliver the marketing strategy on behalf of our global regions, across Training / exams and Global technical services; UK, India, SEA, North Africa, Caspian Sea, Middle East and Pakistan
• To create, plan and deliver a global, consistent marketing plan across several core activities including; Webinars / events, Social / email, Web content, SEO, SMS
• 2 x global reports will sit in global offices and are direct reports, covering contents and events.
• Each global office has an existing marketing executive, for which you will steer, support and guide to deliver local strategy, linked to the central plan.
• The generation of awareness, leads and exposure to our expertise locally, will be the vision. Building the TWI brand globally, with a local flavour.
• To protect the brand through delivery, linked to brand guidelines.
• To design automated, centralised processes, for tracking and monitoring performance
• To build a collective team globally, sharing and collaborating on new ideas
• Scaling-up of regional success techniques and application globally

Key responsibilities:

• Strategy build and delivery
• Local Marketing executive motivation, enablement
• Building excellent relationships with central UK marketing team
• Drive innovation through new platforms and techniques
• Performance monitoring
• Researching latest digital marketing techniques
• Managing direct staff and integrating them to deliver with local executives

Travel:

This position may require regular travel both in the UK and abroad ~10% expected

About us:

TWI Ltd is a world expert in engineering, materials and joining technologies with significant property assets. We provide industry with advice and know-how in design, fabrication, failure analysis and prevention.

We offer opportunities to collaborate with inspiring and expert teams and a supportive environment in which you are actively encouraged to share your ideas and continually develop your own skills and knowledge. If you are looking to join an organisation that is fuelled by innovation, teamwork, and openness, this role could be for you.

Diversity statement:

TWI Ltd is committed to treating all employees fairly and to being an inclusive employer. Our aim is to create a work environment where our employees can reach their full potential. We put Equality, Diversity and Inclusion at the heart of our people practices to attract, develop and retain the best talent.

Inclusion:

We recognise that it’s the differences of our people that gives us our competitive edge and enables us to maintain our world leading reputation. This is why we are committed to ensuring there is diversity across every level of our organisation; representative of the Members and societies we serve. We have made Inclusion our number one corporate value to demonstrate our commitment to ensure it is at the core of everything we do at TWI.

For further details, please click on the Job Description link below:

https://www.twi-global.com/pdfs/careers/95-23-JD-Global-TES-Marketing-Manager.pdf

TWI Culture

As one of the world’s leading independent research and technology organisations, we are committed to attracting, motivating and retaining the best talent from around the world. Our goal is to develop the next generation of experts to address future industry challenges.

We are committed to creating a culture that recognises and respects the differences between people while valuing the contribution everyone makes to TWI.

The diversity of our staff and students makes a positive and important contribution to our continuing success.

TWI offers a comprehensive training programme, incorporating both in-house and external courses to support staff development.

TWI Values:

Our six values provide a point of reference for the way we expect our people to operate and behave.

• Inclusion: Valuing the contribution from every individual, creating value for our customers
• Teamwork: Building effective working relationships, we accomplish more together
• Adaptability: Engaging positively with change to meet the needs of the business
• Taking Responsibility: Achieving our objectives and personal development
• Innovation & Expertise: Championing new ideas and sharing knowledge to solve industry problems
• Customer Focus: Building trusting relationships with our customers