The Cloud Marketing Team is looking for a Senior Relationship Marketing Manager to help build and manage our global Azure Usage & Consumption strategy and program. This high visibility role will require a deep passion for understanding the customer experience across Azure, and the ability to influence across multiple levels of the organization to create meaningful, personalized communications to help customers discover value and love our products. In this role, you will own and drive the end-to-end lifecycle marketing strategy for Azure customers to help them engage with our services and deepen their usage. This includes developing a strategy to target relevant customers with email marketing, in-product messaging and other digital marketing programs with recommendations and best practices to improve their experience with Azure. We are looking for an individual with strategic tenacity, technical depth, and a natural affinity for data-driven marketing. You have exceptional communication skills, a high drive for results and the ability to collaborate with other teams to build end-to-end, customer-centric experiences. You must be a self-starter, comfortable dealing with ambiguity, and able to influence at multiple levels. Ideally, you will have experience in a SaaS/Cloud services organization, working with business/commercial customers, and be knowledgeable of relationship marketing best practices in driving adoption and increasing customer usage.

Responsibilities

• Develop a RM usage and consumption strategy in collaboration with Product Marketing and Engineering Partners to drive Azure consumed revenue.

• Build communications and programs across multiple channels including email, web and dynamic in-product messaging. Optimize the best communication channel across customer types to drive impact and ensure a positive customer experience.

• Partner closely with internal teams including data scientists, analysts, and data engineers to glean insights from data, develop hypotheses, and design experiments to test hypotheses.

• Embrace agile marketing principles to define experiments, prioritize, and partner closely with cross-functional teams to rapidly execute and report results.

• Regularly communicate plans and results and set expectations with RMs and other stakeholders with confidence and clarity.

• Share campaign learnings and impact of experiments and campaigns in market with RM Team , partners and senior leaders.

Qualifications

• Passionate about engaging and developing relationships with customers in the B2B space, is both data-driven and creative in approach.

• An obsessive curiosity with customer experience and building customer success, coupled with a love of iterative experimentation

• Hands-on experience in B2B marketing with any of the following channels for 5+ years: email, in-product, phone and web channels for preferably with B2B customers.

• Fluent at analyzing data, evaluating impact of an experiment in a treatment and control split and communicating at a leadership level on the business impact.

• Excellent verbal, written and presentational skills with a focus on measurable recommendations.

• Highly accountable, driven to success in a fast-paced environment

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

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