End Date

Monday 20 June 2022

Salary Range

£52,912 - £66,140

We support agile working – click here for more information on agile working options.

Agile Working Options

Other Agile Working Arrangements / Open to Discussion

Job Description Summary

You'll manage the assessment and reporting on our brand marketing campaigns and the campaigns of our competitors within a framework of media, creative and messaging performance to enable delivery of brand objectives and business targets.

Job Description

At Lloyds Banking Group (LBG), we’re motivated by a clear purpose - to Help Britain both recover and prosper. And as the UK's largest digital, retail and commercial bank our colleagues are passionate about making a difference to customers and communities.

Customer Value Management (CVM) is the analytical team at the heart of the Chief Customer Office (CCO), utilising data to transform the experiences of our customers. Central to our strategy is the Research and Performance Insight centre of excellence, which drives our multimillion-pound brand marketing campaigns to be best in class. We have a great team culture, and we're passionate about realising the potential for all our colleagues and making this a great place to work. Our goal is to continuously improve our culture to build a collaborative, inclusive and inspiring environment where everyone in the team can develop and do their best work.

Here is where you’ll make the difference….

You'll manage the assessment and reporting on our brand marketing campaigns and the campaigns of our competitors within a framework of media, creative and messaging performance to enable delivery of brand objectives and business targets.

Working across brands, you will use rich data to critically assess campaign performance against known drivers, internal and external benchmarks, and the macro market environment. The insights you generate will inform recommendations for improvements to future campaign delivery, and through partnering with stakeholders across CCO you will continuously enhance outcomes and deliver the ‘Strongest Brands’ and ‘Most Effective Brand Marketing’ in Financial Services. You will help partner teams within CVM to develop the data and tools we need, you will build your skills in deriving credible data-driven insights and sophisticated story-telling, and you will expand your marketing experience while working with colleagues across CCO.

What we need from you:

• Specialist advertising campaign and media evaluation: Proven experience interrogating media planning, campaign strategy and creative effectiveness, with respect to internal requirements and targets, market trends and competitor contexts.

• Data Analysis and Reporting: Highly numerate and skilled in accessing and triangulating multiple data and input sources to deliver root cause analysis; translating a range of sometimes complex data into data-informed insight.

• Reporting / Storytelling: Delivering reporting and effective visualisation of performance insight leading to insight based, actionable recommendations to facilitate effective decision making and drive enhanced outcomes. Strong Excel and PowerPoint skills, while a familiarity with Tableau would be advantageous.

• Stakeholder management: Proven ability to establish excellent collaborative working relationships with key partners to align, drive and deliver plans and shared objectives.

• Curiosity: The desire to thrive within a fast-paced environment, delivering high-quality reporting and dealing with conflicting priorities.

Having one or more of the below would put you at an advantage:

• Understanding of effective media planning and measurement, with experience of econometric modelling for planning and optimising ATL campaigns.

• Experience of B2C (and potentially B2B) marketing across traditional and new media, or a background in Marketing Effectiveness gained in the B2C space.

• A familiarity with consumer research methodologies (such as Ipsos, Kantar etc).

• Experience of customer segment-led approach to marketing activities and reporting.

What we can offer you in return:

In addition to the competitive base salary you'll also receive:

• A 4% flex cash pot to spend on benefits (or take as cash)

• Discretionary annual group performance share bonus

• Generous employer pension contribution up to 15%

• Private medical health cover

• Access to share schemes and staff discounts

• 30 days holiday entitlement plus bank holidays

Whilst the majority of the team are based in London and this is our preference, we would welcome applications from the other locations where the wider team is also located. Our hybrid working model continues to evolve across our Chief Customer Office (CCO), and all CCO colleagues currently work a minimum of 1 day per week in an office. This will be monitored and reviewed at mid-year with an expectation that this will then increase to all CCO colleagues working 2 days per week in an office.

We’re a function passionate about encouraging an environment of professional development and will give you opportunities to stretch. We also recognise colleagues for their contribution and performance as part of our colleague charter.

As a Group we celebrate the diversity of our people – we’re building a truly inclusive work environment where all of our colleagues have the chance to create a real difference.

And if you need any reasonable adjustment to participate in the application or interview process just let us know.

So if you have the skills and background we'd love you to come and work with us to transform the group’s next chapter into reality. What are you waiting for…

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain recover. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.