Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Marketing Manager, Organic Mobile App

This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.
You will join the surging travel industry and help drive the business forward while working on impactful and complex problems. If you are energized by the idea of delivering business outcomes by rolling up your sleeves and making an impact, then you'll be a great fit.

This role will be in the team responsible for optimizing the global presence of Expedia Group apps in App Store and Play Store. To be successful in this role, you will be analytical, curious, detail-oriented, possess good verbal and written communication skills, and be comfortable in taking action independently. Candidates must demonstrate great analytical skills, creative problem-solving, and strategic thinking.

What you will do

• App store optimization to enhance organic visibility to drive installs
• Analyze data to identify opportunities and implement effective solutions
• Develop and execute testing roadmaps, including determining milestones and priorities for different phases
• Monitor changes and updates to app store algorithms and identify new opportunities
• Identify opportunities for process improvements and operational automation
• Implement and maintain reporting and dashboards to track performance and progress
• Collaborate with internal and external stakeholders to balance multiple business priorities
• Manage cross-functional projects by simplifying complex issues and ensuring clear communication

Who you are

• Master’s or Bachelor’s in /Computer Science/Management/Statistics or related field or equivalent related professional experience
• 5+ years of relevant experience in tech and highly analytical environment
• ASO (keyword and store listing optimization, product page testing) or SEO knowledge
• Familiarity with App Store/Google Play algorithm rules
• Advanced analytical and statistical skills
• Functional/technical Skills (SQL/data mining and visualization)
• Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
• Excellent presentation and communication skills
• Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
• Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
• Demonstrated strong ownership and bias for action

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.