Media Agency Manager, (Spanish-speaking)
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Media Agency Manager, LATAM
The Global Media Planning Team is responsible for organising the construction of the EG brand’s media strategies and plans, whether this is done internally or via agencies. This role is to be the Media Manager across LATAM reporting into the Senior Media Manager and will be managing the agencies across Mexico and Brazil, plus supporting on US Latino strategy.They will be responsible forproviding the brand’s media requirements to the media agency and supervising the development of the local market media strategies. They will also be responsible for managing the team’s construction of the detailed plans whether that is done by the agency or the in-house experts.
The LATAM Agency Manager will be the champion of their markets, representing them within global workstreams. They will be coordinating and building alignment across many internal and external interdependent stakeholders, ensuring best in class strategies and plans are constructed that deliver business performance.
What you'll do:
Manage agency relationship including contracts and invoicing
Management of end-to-end media planning and buying partnering with Brand Teams, EG Media Brand Leads, Digital Channel Leads, and Media Agencies across all brand channels
Act as a conduit between EG Media and Agencies.
Manage briefing of media agency
Supervise agency’s development of Local Market Media Strategy and Detailed Channel Plans ensuring ladders up to Global Media Strategy across all brand media channels, including (but not limited to) Television, Outdoor, Radio, Print, Cinema, and Digital
For inhouse media channels coordinate Channel Lead’s inputting tactical recommendations within the Local Market Media Strategy
For inhouse media channels coordinate Channel Lead’s construction of Detailed Channel Plans ensuring they collaborate with agency outputs
Develop, supervise and iterate the interaction process with media agencies and internal teams
Manage the provision of specs & deliverables for agency managed media channels
Be the PoC and voice of their respective market strategies and plans along with providing market opportunities / updates
Attend forums and working groups where their local market expertise isrequired and include Channel talent when necessary
Ensure relevant measurement strategies are incorporated into activities
Who you are:
5+ years of strategic media planning knowledge
English and Spanish language fluency, Brazilian Portuguese a plus
Established understanding of media agency operations, whether built through media agency roles or client-side agency management
Knowledge of local media landscapes
Ability to synthesise detailed information
Expert PowerPoint / Keynote skills
Excellent listening, written and verbal communication skills
Data driven
Consultative approach
Strong interpersonal, expectation management and stakeholder alignment skills
Ability to prioritise and coordinate multiple work assignments
Willingness to take ownership of issues and drive solutions
#LI-KL2
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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