Business Development Manager – Enterprise / Display Ads – U.S.
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Business Development Manager – Enterprise / Display Ads – U.S.
We at Expedia Group Media Solutions, offer marketers access to the world’s travel advertising platform, powered by the most robust first-party data in the industry. Our team of digital marketing professionals equips advertising partners with everything they need to connect, engage, convert travelers worldwide and exceed advertisers’ critical metrics.
What you’ll do:
Drive and execute strategy for advertising partners, to grow Media Solutions business
Responsible for identifying key opportunities in the travel and non-travel sectors assigned territory by selling the benefits of partnering with Expedia Group as an advertising partner of choice. This includes representing the advertising strategy of the partner to develop campaigns that meet and exceed their needs
Create, define, and implement business strategies to optimize each partner relationship on a local, regional, or global basis, including conducting day-to-day interactions, regular face-to-face commercial updates, identifying and managing marketing and promotional opportunities, and ensuring fulfillment of all contractual obligations
Own and lead the advertising sales process end-to-end from identification of new prospects, to developing an understanding of partner needs and mapping those needs with planning and strategic selling. Including a portfolio of domestic and international platforms
Provide customers with a consultative sales experience and build /enhance long-term strategic relationships with existing partnerships through up-selling, cross-selling, etc. The ability to navigate senior-level management and understand the political pressures of an organization to get to a positive decision is key to success
Lead aspects of the launch & ongoing, day-to-day performance of advertising partnerships and influence across other functions (including internal supply teams, marketing, operations, billing, product & media planners) to ensure campaign delivery and resolve issues as they arise
Drives accountability for results throughout the organization. Define and deliver continuous improvement in revenue contribution to Media Solutions through insightful measurement and Return on Investment analysis of new partnerships on an ongoing basis
Lead in all aspects of deal development - prospecting, sourcing, negotiating, and closing
Create a pipeline of opportunities that are managed & reviewed weekly/monthly/quarterly to ensure the pipeline is productive and yields profitable partnerships
Proactively Build and maintain fruitful relationships with partners and provide clients with a consultative sales experience
Accurately forecast media revenue demand for territory, based on Expedia Group market research data, industry insights and partner engagement
Collaboratively, work across internal functions to optimize Media opportunities. Including collaborating with our product teams to define new product offerings, engage with management on sales strategy. Other interactions include Marketing, Media Planning & Lodging and Partner Services groups. Evangelize MeSo internally, as well as externally and work with Expedia Group supply teams to increase value of our valued partners
Consistently meet or exceed bi-annual revenue goals as set by sales leadership. Individual bi-annual goals will typically exceed $1,000,000 USD, depending on several factors (e.g., type and number of accounts, new vs existing business and future potential)
Who are you:
Bachelor’s or Master’s degree in a related field; or equivalent related professional experience or equivalent
This role requires a min 3 years of sales experience, Media Sales, travel industry or related field
Demonstrated media sales experience is essential; and a passion for the travel industry is desirable. Regional knowledge is a plus
Strong understanding of the specific travel verticals (DMO, Airline, and/or Attractions) and digital and social media landscape
History of meeting or exceeding revenue targets
Ability to effectively pitch and influence at C management level
Effectively analyze partner needs and identify creative solutions
Demonstrated ability to optimize revenue gains for Media Solutions
Proven ability in consultative selling
Travel is required, valid passport highly recommended
Someone who thrives in face paced environment and embraces a growth mindset
#LI-MK1
The total cash range for this position in Austin is $88500 to $124000 . Employees in this role have the potential to increase their pay up to $141,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Chicago is $84,500.00 to $118,000.00. Employees in this role have the potential to increase their pay up to $135,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.