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Manager, Influencer Marketing

What you'll do:

• Craft, manage, and execute full-scale influencer campaigns that support always-on marketing initiatives, objectives, and critical metrics anchored towards engagement and content creation

• Research, vet, and engage potential influencers across Instagram, YouTube, TikTok, and Blogs to build a robust pipeline of talent

• Manage a high-touch portfolio of talent to support Expedia Group’s annual Ambassador Program that highlights cross-brand influencer initiatives for Expedia, Hotels.com, and Vrbo

• Shape Expedia’s approach to affiliate marketing, launching campaigns focused on driving app downloads and conversion

• Provide outstanding influencer marketing counsel that supports the marketing objectives across Expedia Group brands with cross-functional colleagues (PR, organic social, creative and brand strategy) as well as agency partners

• Lead all aspects of the development of content creator briefs for photo/video shoots and be skilled to staff events as needed

• Plan and execute creator events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers

• Oversee key channel tests (new channel development, partner niche category) etc. in collaboration with the Head of Influencer Marketing

• Curate lists for creator events: handle outreach, contracting and assist with post approvals

• Support on the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

• Ability to develop recap materials following campaign execution to measure and evaluate value, including performance metrics

• Provide support and knowledge to junior team members on influencer campaign tactical execution (influencer integrity vetting, content approvals, pricing, negotiation and internal logistics)

• Monitor creator landscape to inform new influencer campaign strategies

Who you are:

• Bachelor’s degree in related field; or equivalent related professional experience

• 5+ years of demonstrated ability in a marketing or communications role, working with influencers

• Strong relationships with agents and influencer talent is a must

• Flexible schedule to accommodate a global company contending with multiple active time zones

• Ability to lead a vision and strategy and to be hands-on to get things done

• Experience with leading content creator costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation

• Experience with contracting and nuances of creator SOWs

• Ability to think creatively and independently, as well as collaboratively

• Excellent written and verbal communications skills

• You are comfortable with intense working environments and tight deadlines

• Experience in travel space a plus

• Experience with CreatorIQ is a plus

New York: The total cash range for this position is $84,500 to $118,000. Employees in this role have the potential to increase their pay up to $135,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.