Media Insights and Planning Manager
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Media Insights and Planning Manager
Expedia Media Solutions is dedicated to building creative media partnerships for travel advertisers enabling them to use Expedia's network of leading travel brands and global sites. We have revolutionized the way brands reach and connect with online travel consumers, emerging as a leader in online advertising sales among travel and e-commerce brands. With a growing product portfolio offering a multitude of advertising and sponsorship opportunities, our Media Solutions team at Expedia has built a viable marketing platform for advertising partners to reach the 78 million worldwide monthly unique visitors that visit Expedia Inc. sites.
Do you have an analytical mind? Are you passionate about Media and Advertising? Expedia is looking for a Media Insights and Planning Manager (MIP) – to join a team of Insights & Planning Analysts supporting Expedia Group’s advertising department, Media Solutions and it’s performance products, TravelAds & Display advertising.
The role of Media Insights and Planning Manager is to enhance and support Expedia Media Solutions Lodging Sales team. This is an exciting opportunity to work in a travel, ecommerce and an advertising sales organization. The Media Insights and Planning Manager will work with clients and cross-functional teams to solve problems, drive solutions for business partner’s objectives, campaign planning, implementation, including launching campaign, monitoring, optimizing and performance reporting.
The ideal candidate must be willing to “roll up their sleeves” and be “in the weeds” as required. We are looking for someone with a proven work ethic that can consistently deliver results.
What you’ll do:
Build relationships with the sales team and their client-base by developing a deep understanding of the business needs and specific client strategies and objectives.
Be a specialist in all day-to-day planning and support request types for the regional Sales team and an expert in TravelAds products and reports.
Provide excellent client support for the Sales team and our global lodging partners
Assist with the management of day-to-day campaign implementation, including launching campaign, monitoring, optimizing and performance reporting
Evaluate, troubleshoot, and follow-up on client issues
Develop and maintain positive collaborative relationships with internal teams throughout the Media Solutions. Interact daily with various teams globally
Craft positive relationships with the global Sales teams, influence and instil best practices into daily collaboration with Lodging sellers and their leaders at all stages of the advertising campaign
Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Media Solutions’ advertising partnerships. Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets
Assist in finance and invoicing related tasks for clients
Actively keep abreast of advertising products and services, market trends and the competitive landscape via internal meetings and external industry events
Manage and complete day-to-day requests via the Lodging Team queues in a timely manner and while adhering to agreed deadlines
Develop a deep understanding of the business needs of the team, including operational pressures and challenges, and the specific strategies and objectives of the partners
Who you are:
Bachelor's degree; or Equivalent related professional experience
Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy; or Experience of working within an ecommerce, tech, digital marketing or business consultancy environment; or Experience of working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs
Experience with Microsoft Office tools, particularly PowerPoint, Excel, etc.
Experience with CRM software such as Salesforce is preferred
A motivation for problem-solving and, through cross-functional collaboration and of course data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts
Demonstrated ability to juggle multiple requests simultaneously, prioritize effectively, and meet deadlines
Experience within a client facing environment
Motivation to deliver exceptional client service through ownership, accountability and active listening
Excellent interpersonal and customer service skills with a positive, solution focused attitude
Demonstrated ability to effectively prioritize and manage multiple client needs against tight deadlines and heavy workload
Strong organizational and time management skills
Ability to quickly adapt and maintain flexibility in a rapidly changing digital media landscape
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At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees’ safety and well-being, so we’re requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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