About us

Founded in 1924, Woolworths Group is Australia's largest retailer with more than 3,500 stores across Australia and New Zealand that span food, drinks, petrol, general merchandise and hotels.

The Woolworths Group is a proud, home-grown Australian business, employer of more than 205,000 people and a committed business partner of many thousand local farmers, producers and manufacturers.


The Opportunity

Working collaboratively with campaign, channel owners and agencies, the Channel Planner will be responsible for developing holistic and effective channel plans for campaigns and programmes across bought and owned media for Woolworths Group.

Responsibilities will include:

• Creating the single source of truth Channel plans for campaigns and programmes across paid, owned and earned media
• Ongoing assessment of channel outcomes and performance in order to drive continual improvement
• Feed into comms briefs - adding the initial Channel Planning perspective or outcomes needed
• Management and feedback to all necessary stakeholders in order to reach the right outputs
• Ensure a clear role of placement is documented and creative is fit for channel.
• Accountable for reactive/tactical planning.
• Accountability for paid media budgets and understanding of owned media value
• Ongoing development of the Channel Planning specialist

About you:

We are looking for someone with proven experience in media, with a deep understanding of the media landscape and channel planning principles. You will be a creative thinker with a flair delivering outstanding campaigns. Naturally, you will be a phenomenal communicator coupled with an ability to build and foster positive working relationships with a large network of stakeholders. In addition, you will also effortlessly work cross functionally within Woolworths Group and with external agency partners, representing the team and its expertise effectively.

In addition you will also have:

• Experience as Channel Planner, Media Planner, Media Trader or Media Buyer (or similar)
• Sound financial acumen - for the effective management of media budgets and an understanding of the finance process - billing, reconciling and forecasting
• An understanding of the business and Brand & Reputation strategies, goals and KPIs
• An understanding of sales performance, channel performance and brand performance

Grow with the Group

Woolworths Group has announced it will be requiring Australian team members to be fully vaccinated against COVID-19 (subject to medical and religious exemptions).

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.