The Social Opinion Leader (SOL) Manager will help identify opportunities to increase brand awareness, product relevance and trust amongst external stakeholders (opinion leaders) through product & brand communication programs. They will identify the right product ambassadors who love the product and brand and build authentic relationships with them, work on mutually beneficial outcomes and develop unique projects, with the main goal of building everyday relevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way.

RESPONSIBILITIES:

Areas that play to your strengths.

All the responsibilities we'll trust you with:

• Own and develop strategic direction for Opinion Leader Marketing

  You will work cross functionally to understand and assess current ways of working with OL’s, athletes and friends of Red Bull, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives. You will define goals and holistic assessment guidelines for working with any kind of OLs and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across functions. You will collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the Australian landscape within context of OLs as well as identify key external partners or agencies to support with OL Marketing and engage where appropriate.

• Opinion Leader Program execution with Excellence and Careful Selection

  You will identify and develop relationships with opinion leaders whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust. You will work cross functionally to determine OL strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals. You will represent the brand in an authentic manner and take the time to understand what each OLs interests are --- what their goals and where they want to go while building a genuine connection and relationship, get creative in the ways to engage with OLs, we’re Red Bull we do things differently, feel empowered to think outside the square to capture someone’s attention.

• General business operations

  You will refine the existing management & reporting tools and monitoring approaches for all OLs and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments. You are responsible for accurate budget management & commercial business case development, Leading onboarding and training around OL Marketing across the organisation as well as be a role model to wider marketing team members.

EXPERIENCE:

Your areas of knowledge and expertise that matter most for this role:

• 3 year’s experience working with Social Media Influencers/Opinion Leaders
• FMCG or media industry experience preferred but not essential
• Ability to think strategically and problem solve
• Experience working cross functionally in marketing teams
• A strong creative background with demonstration in bringing ideas to life / putting into action
• Degree qualified
• 10-20