Canva’s Commitment and Mission
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!
Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of.
Join us and design your future.
Product Management at Canva
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there. Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows. It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.
About the team
The Marketing Platform Group has the mission to empower everyone at Canva to deliver unique and personalized experiences to billions of humans. It is a new group (set up in December 2020) that has been created to double down on the processes and systems that enable those in the broader Marketing organisation to sustain Canva's hyper-growth by delivering on projects including:
Launching machine learning based personalisation across multiple channels
Building a highly scalable, in-house marketing platform
Automating workflows and campaign creation across all channels to enable global expansion into all markets
Evolving our experimentation framework to empower rapid experimentation across the Marketing organisation
Ensuring we can measure and account for every dollar spent on Marketing campaigns
Building a robust and fault tolerant multi-channel communications system
Canva is ramping up its Marketing investment to make us a household name across the world - expanding our Marketing into new channels and markets. To ensure that we are sustainably scaling our Marketing in line with business objectives, we need a world class MarTech stack - which is where you come in!
Responsibility
As a Group Product Lead, you will be a key part of the leadership team for the newly formed Marketing Platform Group (set up in December 2020). This will involve partnering closely with Engineering, Operations, Marketing, and Data leads. The product vision and strategies you develop will solve problems that deliver a huge impact across the business. Your roadmap will encompass innovative "big bets" that will deliver step-change growth for Canva. It will be your responsibility to set the product strategy, and oversee the execution on highly complex, green-field projects which venture into new domains for the business.Develop and own the vision, strategy and roadmap for the future of MarTech at Canva. What capabilities are key to a successful marketing org that is operating on this scale? Where will we be buying off the shelf and where will we be investing our team to build in-house solutions?Serve as the domain expert on MarTech at Canva. You will have a deep understanding of the MarTech landscape and know where the biggest opportunities are. You’ll come up with solutions to hard questions like ‘In a privacy first world how does Canva deliver personalised marketing experiences and attribute marketing spend on a huge scale?’ Lead a product organisation to partner with passionate, cross-functional teams of engineers, marketers and data specialists to execute this roadmap and deliver these new capabilities to our Marketing organisationBuild relationships with key stakeholders across the business including, Marketing Leadership, Legal and Privacy, Security Leads and Data Leadership to ensure alignment across centralised effortsDevelop a product hiring plan alongside the rest of the Marketing Leadership to ensure we scale out the team in a way that sets us up to reach our exponentially increasing goals.Onboard, mentor and develop the Product Managers in the marketing Platform group, identifying and developing emerging leaders within the groupFoster a culture of communication, bridging the communication gap between teams, specialities, groups, and company leadership in order to understand the impact and feasibility of strategy goals within the groupCoordinating and communicating across various specialties and parts of the business to understand the impact and feasibility of strategy goals within the groupEnsure the Marketing Platform group is constantly working towards delivering on the group strategy and vision by continuously assessing current and future business needsOwn the goal planning and refinement process for the Marketing Platform group, including quarterly and annual planningDrive delivery of large, cross team and cross group initiatives and projects from ideation to completionSet crazy big goals for your teams, and regularly hit them!
About you
7+ years as a Product Manager of a Marketing Technology product - having built an in-house platform is a huge plus3+ years of group leadership experience leading teams of teams - global experience preferableExperience managing multiple high performing teams, through managing managers, that is guided by company or specialty missions, goals, and strategiesSomeone who enjoys leading a team of amazing people to ship innovative solutions - and can point to an impressive record of doing soInvested in working with Product Managers on growth and development opportunities to help further their skillset and grow into new roles, with an ability to deliver relevant and timely feedback (positive & constructive) to help them to continuously improve and learnVery strong technical knowledge and understands the trade-offs between shipping today and building scalable solutions for the future. Can be ruthless in prioritising with this mindsetKnows the MarTech landscape deeply and can see the next big opportunity to enable Canva to reach our goals. You have experience in making considered tradeoffs, particularly around "Build vs Buy", evaluating potential third party systems to integrate and working out where we should be investing in-house to meet Canva's business needsExcellent written and verbal communication skills; with the ability to work with a diverse range of individuals from different backgrounds, with different specialities (engineering, data, design, operations), and with different professional and personal needsStrong customer focus to understand the use cases and requirements of internal stakeholders, and identify opportunities to empower them to do their best workBe capable of leading by example - promoting Canva’s values, no-blame mentality, and product values.
Goals you'll achieve in your first 3 months
Onboard to Canva and become familiar with the existing MarTech landscape; what capabilities are we investing in, what are we buying and building and whyGain context on Canva’s 2022 Marketing Goals - channel, campaign and market investmentsDevelop relationships with key stakeholders across Product, Marketing, Operations, Data, Legal and SecurityPresent a detailed overview of the current landscape of Marketing Platform, along with recommendations for strategic directionDevelop hiring and organisational plan for the Product speciality in Marketing Platform, in line with the overall Marketing Platform organisational plan
Goals you'll achieve in your 3-12 months
Build out the Marketing Platform PM team, working with the Engineering, Data and Operations leads to build a high-performing PM teamEstablish high-bandwidth feedback loops between all key Marketing Platform stakeholders and customers within Canva reporting on key feature development and progress against company objectivesDevelop a long term Product roadmap for Marketing Platform ensuring we are set up to scale into emerging markets and channels harnessing the latest technologiesDrive progress against our existing goals, working closely with the Marketing Leads and existing Marketing Platform teams
Working at Canva
Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.
Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include:
- Equity packages for you to truly be a part of the Canva journey.
- We have a hybrid work model (in-office & from home), so while our offices are always open to you, we aim to come together for 8 days a year at minimum - balancing flexibility and connection
- Flexible leave so you can recharge, give back, support others or focus on your own professional development.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
- Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.
We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
