The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The AFL is responsible for growing and developing Australian Rules Football across Australia with the AFL Digital Network playing an important role to support this vision. This includes a collection of owned and operated app and website platforms across our elite men and women’s competitions, AFL Clubs, game development and participation, Marvel Stadium, AFL On Demand (video streaming) and off network social platforms i.e.Facebook, You Tube, Instagram, Twitter and Tik Tok.

Are you an exceptional relationship manager with experience delivering digital products and a flair for understanding the needs of diverse stakeholders? Can you liaise effectively with all 18 AFL clubs, fostering partnerships and navigating the challenges of digital transformation in a fan-driven industry? If so, this is an opportunity to utilise your skills in stakeholder management and product strategy as we strive to build a seamless digital experience across the AFL and its 18 member club digital offerings, shaping the future of fan experience.

The AFL Digital team is committed to connecting fans to the game everywhere, at any time. This role is instrumental in delivering this vision, with a special focus on the fans of our 18 clubs.

This role will be the driving force behind the development, improvement, and evolution of the AFL Club digital fan experiences (Club web and Club apps for AFLW and AFL mens). You will be responsible for advocating for an outstanding fan experience while our technology partners manage the day to day product backlogs and delivery lifecycles.

A DAY IN THE LIFE OF

Key Accountabilities:

• Act as a liaison between clubs and the AFL Digital team, translating the strategic vision into operational plans for each AFL Digital Club site
• Collaborate closely with our Mobile Product Manager, AFL Business Analyst, AFL Head of Digital Products, Product/Technology partners, and 18 Clubs' digital stakeholders to identify opportunities for product development within the Club network
• Work with other Product Managers to implement our AFL ID (single sign on) solution across our Club network
• Cooperate with our insights, marketing, commercial, content, editorial, data, product & technology partners, Club stakeholders to generate, refine and prioritize features that augment fan engagement and repeat visitation across our Club networks
• Work alongside our data and analytics team to develop insights that track cross platform usage, retention and conversion funnels as we continue to roll out AFL ID (single sign on) proposition
• Become a champion for the passionate club supporter, ensuring that their needs are considered in all aspects of product development including on match day.

OUR IDEAL TEAM MEMBER

Core Competencies:

• You have the empathy and understanding to represent the passionate Club supporter
• You are a master in negotiation and thrive on managing complex stakeholders with varied strategies and resources
• You have experience in monetisation of digital products
• You have experience in prioritisation across multiple platforms, stakeholders, target audiences and goals and use insights and data to validate product decisions
• You are unafraid to engage in challenging conversations and actively seek collaborative solutions to ensure the best outcomes for multiple stakeholders
• Experience in Google Analytics 360. Adobe and Tableau is a bonus

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit https://work180.com/en-au/for-women/employer/afl

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 31 August 2023